The Essentials of Updates – Breaking Down the Basics

Learn More about Mobile First Index

Google’s mobile first index initiative has already commenced. If this is something you haven’t heard of, realize that mobile version websites will be given preference as compared to their desktop counterparts by Google when it comes to ranking signals. This comes as no surprise considering that a big percentage of users on Google have ditched desktop in favor of mobile devices when searching online. This goes to say that your roofing website needs to incorporate this new algorithm if it is to remain relevant. Keep in mind that even if many of your clients never search for your roofing company using mobile devices, you can’t afford to disregard mobile first index for the reason that it will now be part of good SEO practices. Outlined below are pointers to help you know of changes that your website needs.

It goes without saying that most people will smile as a Cheshire cat when a webpage loads in a jiffy. Making sure that your webpage is in a position to offer this is advantageous when it comes to mobile ranking and good thing is that there are ways that can help achieve this. Image optimization is important since it will help you make larger images smaller now that the latter is a sure fire way to expedite the experience. Unnecessary characters in the code ought to be done away with but this has to be done in a manner that functionality is in no way affected. Another thing that you can take advantage of is browser caching in light of the fact that it does store your website’s resourceful files that play a major role in quickening the experience. Redirects will along the same lines slow down things for the reason that reloading of the webpage will take place every now and then.

Considering that JavaScript and the likes were in the past known to cause drag in mobile device, blocking them was the best thing to do. Things have however changed with the advent of the smartphone that is now equipped to handle such. Blocking of JavaScript among others has now become a thing of the past considering that the market now has smartphones that accommodate such easily as a duck takes to water. Keep in mind that Googlebot on the smartphones helps identify the images and later categorize them and it would thus be beneficial if you did not hide them.

Lead generation is an aspect that you cannot afford to overlook and pop-ups are known to interfere with this. Pop-ups are actually known to frustrate many users and it doesn’t take long before they leave and the high bouncing rate could prove costly due to decreased rankings. Getting rid of them would thus be a good thing to do.

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